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 Breaking Headlines

Sporting Goods Sales Reach $45.8 Billion in 2003; NSGA Expects 2% Growth In 2004

MAY 24, 2004 -- Retail sales of sporting goods, which reached $45.8 billion in 2003, are expected to grow 2% in 2004, according to the National Sporting Goods Association. For 2004, sales of athletic and sports equipment, shoes and clothing are forecast to reach $46.6 billion.

In 2003, athletic and sport clothing showed a 2% decline. Footwear was able to offset that decline with a small 2% gain as it had the previous year. Equipment was flat. Total sales of athletic and sports clothing were $9.6 billion in 2003, versus $9.8 billion in 2002. Total footwear sales reached $14.4 billion in 2003 versus $14.1 billion the previous year. Sales of sports equipment were $21.8 billion in 2003 versus $21.7 billion in 2002.

Sales of all sporting goods (clothing, footwear and equipment) were virtually unchanged in 2003 versus 2002, $45.8 billion versus $45.6.

"In equipment categories with sales of more than $1 billion, an 8% rise in exercise equipment sales ($4.7 billion) was offset by a 7% decline in golf equipment sales ($3.0 billion)," said NSGA VP/information & research Thomas Doyle. "A 2% increase in hunting equipment sales was offset by a 2% decline in fishing tackle sales. Sales in these major categories were $2.5 billion and $2.0 billion respectively.

“As was the case last year, wheeled sports, which include scooters, were the biggest losers, with sales down 10% to $440 million."

Sales of recreational transport equipment (bicycles, pleasure boats and motors, recreational vehicles and snowmobiles) are forecast to rise 4% in 2004. Recreational transport equipment sales in 2003 were $32.8 billion, a 2% increase from the previous year. The recreational transport category has risen dramatically in recent years. Led by strong RV sales, the category has grown from $13.5 billion in 1992 to the more than the $34 billion forecast for 2004.

The data is reported in "The Sporting Goods Market in 2004," a copyrighted NSGA consumer study that projects 2003 purchases of sporting goods products based on a survey of 100,000 US households. National Family Opinion, Inc. maintains the consumer panel used in the survey. It is balanced to parallel actual American household distribution as reported by the US Bureau of Census, so that the data can be projected nationally.

"The Sporting Goods Market in 2004" is available for $235 for retailer/dealer members of the Association and free to manufacturer and sustaining members. For non-members, the cost is $325. For additional information, contact Thomas Doyle, NSGA, 1601 Feehanville Drive, Suite 300, Mount Prospect, IL 60056-6035. Phone: (847) 296-6742, E-mail: [email protected], or fax: (847) 391-9827.

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