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OR Confirms Speakers At Summer Market Conference Program

MAY 05, 2004 -- Outdoor Retailer confirmed the list of speakers and seminar topics for the upcoming Summer Market 2004 in Salt Lake City, Utah (August 12-15, 2004) at the Salt Palace Convention Center. As in the past, OR has enlisted experts in their field to head-up panel discussions, seminars and workshops targeting issues specific to today's outdoor specialty retailer. Seminars are free to all Outdoor Retailer trade show attendees and conveniently located across the street at the Salt Lake City Marriott Downtown.

Outdoor Retailer has recruited Jay Conrad Levinson, author of the best selling book series, Guerrilla Marketing, for a two-part seminar that is guaranteed to inspire both small and large companies. Here is the complete program:

2nd Annual OIA Breakfast
Date/Time: Thursday, August 12 7:00AM-9:00AM
Location: Marriott Downtown
Sponsored by: OIA and Outdoor Retailer
Outdoor Industry Association will host the biannual Industry Breakfast kicking off Summer Market with an energizing keynote speaker, new consumer research and a complimentary breakfast. This popular event drew 500 guests in January; reserve your space today by emailing: [email protected]

Three Easy-to-use Techniques for Getting More Customers:
Increasing you average sale and boosting repeat business
Date/Time: Thursday, August 12 Noon-1:00PM
Location: Marriott Downtown
Speaker: Jim Ackerman
Every retailer wants more customers who will pay more money, more often. Wouldn't it be great if there were proven ways of getting them? Well there are and it's easy, when you know how. In this crucial session from marketing guru, Jim Ackerman, retailers will discover three easy-to-use techniques. The first technique is guaranteed to bring in hordes of new customers with little or no up-front investment. The second technique is designed to increase your average sale by as much as 30%, literally overnight. And the third will have your existing customers coming back for more, begging you for the chance to buy again.

OIWC Presents: Communication Skills in Business
Date/Time: Thursday, August 12 Noon-1:00PM
Location: Marriott Downtown
Sponsored by: OIWC
Speaker: Irene Link
How communication in the workplace/retail differs between genders and how this affects your bottom line. Communication is the key to success for all business as it stimulates morale, productivity and ultimately sales.

Thirty Things To Do When Business Is Tough To Get
Date/Time: Friday, August 13 7:30AM – 9:00AM
Location: Marriott Downtown
Sponsored by: Microsoft
Speaker: Jim Dion
This workshop could also be titled Retail 101. It is a fast-paced look at basic tactics that any retailer can use today to increase business. Great presentation for storeowners, managers, and sales associates. None of the strategies are about discounting price.

FabricLink's Technical Center Presents an Industry Panel Discussion
Date/Time: Friday, August 13 7:30AM-9:00AM
Location: Marriott Downtown
Sponsored by: Fabriclink
This is the third in a continuing series of industry panel discussions organized by FabricLink and sponsored by industry businesses. The forum provides support to our industry by encouraging interaction among its various segments. The panel of experts includes suppliers, manufacturers and retailers, who discuss issues and solutions to problems associated with doing business in the outdoor and fitness markets. Audience participation is encouraged.

Increase Footwear Sales Through Digital Scanning
Date/Time: Friday, August 13 11:00AM-Noon
Location: Marriott Downtown
Sponsored by: Apex
The iStep F.I.T. provides a unique retail experience. The digital foot scanner accurately measures foot size and recommends appropriate footwear. The system provides pertinent information on foot pain and promotes products that will increase sales and profits.

Sell More of What You Have To Customers You Already Have
Date/Time: Friday August 13 Noon-1:00PM
Location: Marriott Downtown
Sponsored by: Microsoft
Speaker: Jim Dion
Retailers often complain about the lack of traffic and sales. This workshop identifies various ways to increase your business by over 20% with existing customers. This is a fun, challenging and proven workshop.

OIA Retailer Roundtable
Date/Time: Saturday, August 14 7:30AM-9:00AM
Location: Marriott Downtown
Sponsored by: OIA and Outdoor Retailer
OIA will host a seminar for retail owners and managers that will provide a non-competitive atmosphere for retailers to share successful business ideas and programs.

The Triple Bottom Line: What is it and why our customers care?
Date/Time: Saturday, August 14 7:30AM-9:00AM
Location: Marriott Downtown
As a group, the outdoor industry leads the nation in acknowledging that success depends not only on profitability, but also our social responsibility and our ecological impact on the planet. Join us to discuss the Triple Bottom Line with members of the outdoor industry representing companies who have committed to overall corporate sustainability to find out what it means and why it's important.

This Old Store: An Essential Guide to Store Remodel Strategies and Costs
Date/Time: Saturday, August 14, Noon-1:00PM
Location: Marriott Downtown
Speaker: Brian Dyches
The rigors of planning a remodel or new build-out can be daunting to even the savviest retailer. From site selection to selecting paint colors, from hiring a contractor to project management, making hundreds of decisions in a logical sequence is crucial to achieving planned results and budget compliance. Brian Dyches draws upon his team's experience in designing hundreds of retail environments and delivers start-to-finish practical advice that is sure to save on time, aggravation and money. In this practical session retailers will learn: How to begin the budgeting process; how to determine which areas demand more attention to detail; mastering terms and industry slang; and sourcing fixtures, props and designers.

Guerrilla Marketing - Your Competitive Advantage, Part I
Date/Time: Sunday, August 15 7:30AM -9:00AM
Location: Marriott Downtown
Sponsored by: TAPS and OR
Speaker: Jay Conrad Levinson
Jay Conrad Levinson is the author of the best-selling marketing book series in history, Guerilla Marketing. Having sold 14 million copies worldwide, his books have appeared in 30 languages and become required reading in many MBA programs, domestically and internationally. Levinson realizes that most businesses are not Fortune 500's and don't have huge marketing budgets. In this two part series he will teach organizations how to use the power of unconventional marketing instead of the brute force of enormous marketing budgets.

Guerrilla Marketing - Your Competitive Advantage, Part II
Date/Time: Sunday, August 15 Noon-1:00PM
Location: Marriott Downtown
Sponsored by: TAPS and OR
Speaker: Jay Conrad Levinson
This is the second part of this informative seminar that will make you think differently about marketing your company.

Heading into its 23rd year, OR gathers more than 850 outdoor-related companies and approximately 5,000 retail buyers and decision makers on a semi-annual basis for both Fall/Winter and Spring/Summer markets.

Outdoor Retailer Summer Market 2004 will be held in Salt Lake City, Utah from August 12-15 at the Salt Palace Convention Center, the Open Air Demo is scheduled for the day prior to the show on August 11th at Little Dell Lake, Utah. More information on Summer Market 2004 and Outdoor Retailer tradeshows can be found at www.outdoorretailer.com.



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