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Today's news...4/18/05

APRIL 18, 2005 -- Everlast Extends License With Globus

Everlast entered into an extensive licensing agreement with Globus Trading Group GmbH, based in Nuremberg. Under the terms of the agreement the following products will be introduced: Men's and women's underwear in all of Europe except the UK, Republic of Ireland, Italy and Turkey; men's and women's socks in all countries with the exception of Italy and Turkey; boxing equipment, handheld exercise equipment, aerobic equipment (treadmills, etc) and weight lifting equipment in all of Europe with the exception of the UK and Republic of Ireland; men's, women's and children's apparel in Chechnya, Belarus, Slovakia,Serbia and Montenegro, Bosnia and Herzegovina, Croatia, Macedonia, Estonia, Lithuania, Ukraine, Tajikistan, and Georgia. Gm

The new Everlast products produced by Globus Trading Group will be ready for shipment late in late 3Q05 and will be distributed through sporting goods retailers and better department stores.


Reebok has decided not to renew its endorsement contract with tennis star Andy Roddick. He's been wearing Reebok for the past five years.


Lowe Alpine USA named Gary Fleming director of sales, effective April 25. His previous positions included director of marketing at Head USA, VP/sales at Trek Inc. and director of cross-country and accessories at Salomon.


The Professional Paddlesports Association announces its all-new conference, Paddlesports Pro 2005: Boosting Your Bottom Line which will take place November 13-16, 2005 in Myrtle Beach, SC at the Sea Mist Resort. The Paddlesports Pro 2005 conference will feature educational workshops for all groups of the paddlesport industry including manufacturers, sales representatives, retail owners, as well as rental outfitters. Workshops will focus on professional development presented by industry professionals from all areas of the industry.


Sportsman's Guide split three-for-two…DA Davidson reiterated its buy rating on Timberland, but reduced its 12-18-month target price to $81 from $85.


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Quick links: One-click access to topics in this article.

Categories
Sporting goods industry
Boating
Apparel manufacturing
Apparel

Companies
Everlast
Globus Trading Group GmbH
G.M.
Lowe Alpine Group Limited
Head USA

Concepts
endorsement contract
department stores
extensive licensing agreement
handheld exercise equipment
boxing equipment

People
Andy Roddick
Gary Fleming


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