SUBSCRIBE | AD OPPS | ABOUT US | CONTACT US | SITE MAP
SGB
Web
 




 >   ASR
>   Bicycle Retailer
 >   Fly-Fishing Retailer
 >   Health & Fitness Biz
      Interbike
 >   Outdoor Retailer
 >   Smart Supplier
 >   Sporting Goods Business
 >   Sporting Goods Dealer
 >   VNU Expo
 Breaking Headlines

Oakley Enters Film Production Biz

OCTOBER 11, 2005 -- Oakley created 1242 Productions, Inc., a film production company focused on promoting awareness of its core board sports market and world-class athletes. 1242 Productions' first release, "The Community Project," is a snowboarding film that takes the viewer on an action-packed adventure through many of the world's best snowboarding locations.

"Our surf, skate and snow athletes continue to push the creative and physical envelopes of their sports. 1242 Productions gives us the ability to provide a unique visual platform to showcase these athletes in their respective core sports," said Pat McIlvain, Oakley global sports marketing director. "The Community Project, the first of expected three films, is a group effort highlighting the lifestyle and diverse locations of snowboarding. If the premiere held last month at our headquarters, which drew more than 2,500 people, is any indication of interest, I think we've nailed it."

The film features some of the world's top snowboarders including: Travis Rice, JJ Thomas, Zach Leach, Tyler Lepore, Terje Haakonsen, Bryan Iguchi, Andy Finch, Kyle Clancy, Eero Ettala and Shaun White on location in New Zealand, Japan, Jackson Hole, Alaska and Whistler/Blackcomb among others. Shot on Super 16mm film, the production team includes Rich Goodwin, a veteran cinematographer with more than nine years experience in snowboard filmmaking, accomplished editor and cinematographer Curt Morgan, and Circe Wallace and Travis Rice serving as producers. The film's major sponsors are Oakley and Red Bull.

"The Community Project" will be sold by Oakley retailers, Ally distribution, Champion Visions, Method Media, and Platinum distribution with a manufacturer's suggested retail price of $29.95. "The Community Project" is currently showing at select theatres and colleges, as well as being available for purchase at core, specialty retailers nationwide. A world premiere tour is also currently underway; for more information on dates, details and to view clips, please visit http://www.oakley.com/tcp and http://www.community-project.com.


SAVE | EMAIL | PRINT | MOST POPULAR | RSS | REPRINTS
SUBSCRIBE TO SPORTING GOODS BUSINESS »


Quick links: One-click access to topics in this article.

Categories
Production companies
Sporting goods industry
Specialty retailers

Companies
Productions Inc.

Concepts
film production
snowboarding locations
film production company
Film Production Biz
production team

People
Oakley
Pat McIlvain
Zach Leach
Tyler Lepore
Bryan Iguchi





 Breaking Headlines
ALSO IN THIS ISSUE:
DECEMBER 09, 2005

Major Team Buying Groups Continue To Explore Common Show Venue
DECEMBER 09, 2005

ALSO IN THIS ISSUE:
DECEMBER 08, 2005

S&W Sales Rise 22%, But Earnings Fall
DECEMBER 08, 2005

Cutter & Buck Sales & Earnings Sink
DECEMBER 08, 2005

ALSO IN THIS ISSUE:
DECEMBER 07, 2005

Surfboard-Blank Producer Driven Out Of Biz
DECEMBER 07, 2005

ALSO IN THIS ISSUE:
DECEMBER 06, 2005

Adidas' Microchip Football On Hold For Cup Use
DECEMBER 06, 2005

Retailers, Golf Bag Makers Getting Lawyer-Letters From OGIO
DECEMBER 05, 2005


© 2005 VNU eMedia Inc. All rights reserved. Terms Of Use and Privacy Policy.