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 Breaking Headlines

TAG Will Have Sales Training At SGMA Show

JUNE 15, 2006 -- (4:00) Team Athletic Goods (TAG) plans to hold its 2nd National Sales Training Seminar in conjunction with the SGMA Spring Market next year (June 11-13, 2007) in Las Vegas, Nevada. This decision was made by TAG’s board of directors last month during the NSGA Management Conference.

"We started regional training seminars for our TAG dealers’ salesmen in 2003," said Phil Steele, TAG's COO. "These led to our first National Sales Training Seminar which was held in southern Missouri in June of last year. The response was so strong that we have committed to do another one next summer at the SGMA Spring Market."

"To assemble 300-400 roadmen in one setting is quite an undertaking,” said Stan Morrison, TAG’s CEO. “We did it once, quite successfully, and we believe the Las Vegas location will be ideal to do it again. With the major team vendors that are planning to attend this show, we could have a lot of help pulling this together."

“In establishing the SGMA Spring Market, the SGMA Board of Directors recognized the critical role buying groups play in the team business today,” said SGMA president/CEO Tom Cove. “TAG’s decision to bring hundreds of road sales people will bring immeasurable value to our team exhibitors.”

“We are thrilled about this news,” said Jim Hoff, VP/sales of ASICS. “To have the opportunity to meet face-to-face with the roadmen and sales reps who present our products to schools and institutions is tremendous. It gives us the chance to reinforce the value of our brand.”

“This is reminiscent of how trade shows used to be run,” said Carl Ferraro, president of Regent Sports. “By giving the roadmen the opportunity to attend the Spring Market, they will get the chance to look at entire product lines, learn the latest technologies, and see new products being showcased. It’s encouraging to know that we will have a chance to speak directly with the individuals who deliver the team merchandise to their final destinations. Their input is invaluable."



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Quick links: One-click access to topics in this article.

Categories
Salespeople
Sporting goods industry

Companies
Team Athletic Goods (TAG)
SGMA Board of Directors
Regent Sports

Concepts
team vendors
team business
road sales people
regional training seminars
team merchandise

People
Phil Steele
Stan Morrison
Tom Cove
Jim Hoff
Carl Ferraro





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