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Sourcing Conference Keynoter To Address Chinese As Apparel Consumers

MAY 12, 2006 -- (11:45) John Cheh, vice chairman of the Esquel Group, Hong Kong, will deliver the keynote address, “China in the Global Textile & Clothing Context,” at Apparel Sourcing Symposium-Asia, to be held September 19, 2006 in Shanghai, in conjunction with Apparel Sourcing Expo-Asia.

“John Cheh has a highly relevant message for anyone with apparel interests in China and Asia,” said Susan Black, publisher of Apparel magazine, the producer of the Symposium and Expo. “John’s affiliation with Esquel Group, one of the world’s leading vertically integrated cotton apparel manufacturers, combined with more than 20 years of extensive experience in the diplomatic and commercial arenas, gives him a most unique and knowledgeable perspective.”

In his keynote, Cheh will share his analysis of production trends and strategies in China, offer insight into the country’s near- and long-term strengths and weaknesses, and discuss China’s potential not just as a supplier, but also as a growing consumer of apparel.

In its third year, the Symposium is designed to offer high level, in-depth Asia sourcing and market information presented by leading experts. “This year will mark the first time we have expanded both the Expo’s exhibitor base and the Symposium content to focus on not just China, but Asia as well,” said Black. “It’s a natural extension to consider production options and strategies in the whole of Asia as we continue to explore China’s dynamic future.”

The Symposium program also will include:
• “Strategic Asian Sourcing,” presented by Mike Mikkelborg, co-founder & GM, Asia, Source Global On Demand. Mikkelborg will draw on his in-depth sourcing experience throughout the Asian region to share how top brands, manufacturers and retailers are making strategic sourcing decisions in today’s complex and ever-changing environment.
• “Key Principals for Building an Effective Sourcing Strategy,” presented by Phillis Lin, senior manager & Atiff Gill, manager, Kurt Salmon Associates. This session will focus on the three pillars necessary for effective sourcing: Product, cost and speed. Attendees will learn how effective sourcing organizations operate and what they measure as success. Future trends in sourcing strategy also will be explored. Lin and Gill have extensive experience in the Asia-Pacific region, having worked with major players in both the retail and apparel fields.
• “Protecting Your Intellectual Property Rights in China,” presented by Zhaokang Jiang, partner, Sandler, Travis & Rosenberg. Attendees will learn what steps you can and should take in China to protect your firm’s most valued assets, from your designs to your brand name. Jiang has represented major US and Chinese corporations before government agencies on issues related to customs, international trade, intellectual property rights, foreign exchange and international taxes.

Apparel Sourcing Symposium-Asia will take place from 9:00 a.m. to 1:00 p.m. on Tuesday, September 19 at the Shanghai New International Expo Center. A luncheon is included. Symposium attendees also will receive invitations to a VIP Networking Reception following the Expo on the 19th and to Apparel’s Shanghai Golf Challenge for sourcing executives, to be held Monday, September 18.

Apparel Sourcing Expo-Asia will feature some 600-plus Asia-based apparel and textile producers, offering virtually every product. Countries to be represented include China, Thailand, Vietnam, India and South Korea.

The China Chamber of Commerce for Import and Export of Textiles (CCCT) will serve as a co-host for the events. Other supporting organizations include the California Fashion Association, the Textile/Clothing Technology Corp., Kurt Salmon Associates and the Shanghai Municipal Economic Corp.

Admission to the Expo’s exhibits is free. Full event registration including the Symposium, Shanghai Golf Challenge, VIP Networking Reception and more is $595. To learn more and register, visit apparelmag.com. Both the Apparel Sourcing Symposium-Asia and Expo are co-produced with VNU Exhibitions Asia.


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Quick links: One-click access to topics in this article.

Sporting goods industry
Apparel manufacturing
Intellectual property

Esquel Group
Kurt Salmon Associates
Shanghai New International Expo Center
California Fashion Association
Technology Corp.

intellectual property rights
extensive experience
strategic sourcing decisions
sourcing organizations
Strategic Asian Sourcing

John Cheh
Susan Black
Mike Mikkelborg
Phillis Lin

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