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Vital Will License Soffe Name For Accessories
MAY 03, 2006 --
(9:15) Delta Apparel reported that its subsidiary, M.J. Soffe, has signed a licensing agreement with Vital Apparel to produce a line of sports-themed and fashion coordinated accessories for young junior girls under the Soffe brand. Soffe's cheerleading short has been a staple for girls for years.
The collection, which will launch for Spring 2007 delivery, will feature flip flops, scrunchies, socks, cinch sacks, hair bands and ties. The accessories will be color coordinated to tie-in with Soffe's popular line of cheerleader shorts, which is available in 36 colors.
"This is a great way to enhance our brand and gets us into the accessory business with one of the top providers in the marketplace," said Jim Soffe, CEO. Vital owns ProMarx, an accessory vendor that has produced girl's sports accessories since 1997.
"Accessories are a growing and profitable category at retail and Soffe is a great brand for the junior girl. She is already coming into the store to buy her Soffes and now we can accessorize her once she's in the door," said Kerry Kligerman, president of Vital.
At retail the Soffe accessories with be merchandised on the same fixtures as the shorts and other apparel, creating easy access for the consumer and providing a multiple-item buy opportunity for the retailer. Vital's sales force will sell the line into sporting goods and sports specialty stores, while the Soffe sales force will handle sales for department stores.
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Categories
Sporting goods industry
Accessories
Apparel manufacturing
Sewing machines
Companies
M.J. Soffe Company
Vital Apparel
Delta Apparel Inc.
Concepts
SPORTING GOODS
sales force
sports accessories
cheerleader shorts
young junior girls
People
Jim Soffe
Kerry Kligerman
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