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 Breaking Headlines

Adidas Podcasts Feature Porn Star

APRIL 04, 2006 -- Porn star Jenna Jameson stars in the first of a series of innovative advertising podcasts created for Adidas.

Claiming to be the latest example of Jameson's ability to cross over from adult to mainstream cultural activities, Jameson pounds the living daylights out of six cute little gophers that keep popping out of a coin machine. The White podcast is part of the revival of adiColor, a 1983 Adidas campaign in which Adidas shoes could be personalized with colorful markers.

In the podcast ad created by the hot New York City design studio Tronic, Jameson does vigorous battle in a game of whack-a-mole, then collapses as the camera pans slowly down the curves of her heaving body, clad in a white halter top with a plunging neckline and white short-shorts. The campaign launched this week and is being promoted through an aggressive viral marketing program.

"I had a blast making the commercial and was thrilled when I got to see the final product," said Jameson. "I love Adidas and was so excited to be asked to participate in the ad. I feel fortunate to be part of the campaign."

"Apparently we now have adiporn, but don't get too excited--it is work safe," says CoolHunting.com blogger Josh Rubin in a review of the Podcast ad.


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Quick links: One-click access to topics in this article.

Categories
Branded entertainment
Advertisements
Sporting goods industry

Companies
Adidas AG
Podcast ad.

Concepts
podcast ad
innovative advertising podcasts
aggressive viral marketing program
coin machine
plunging neckline

People
Jenna Jameson
CoolHunting
Josh Rubin





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