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Op To Offer NBA-Licensed Swim, Beachwear
FEBRUARY 27, 2006 --
Ocean Pacific has partnered with NBA to allow NBA fans to enjoy the sun and sand in a new "NBA Beach" collection.
The three-year deal provides for the design, manufacture, sale and distribution by Op of "NBA Beach," a new collection of team logo swim and beachwear for young men, juniors and kids. It will include swimwear, cover-ups, coordinating t-shirts and related accessories.
This is the first co-branded strategic relationship of this kind for Op. "This is a strategic evolution in the course of our business growth objectives and in terms of further expanding our brand relevance, to bring the beach lifestyle to NBA fans nationwide," said Andrew Lelchuk, Op SVP.
Distribution of the beach-inspired line is slated for better specialty and sporting goods retail in the US and Canada, and through the world's only NBA Store on Fifth Avenue in New York City, NBAStore.com, and on-site at team venues.
"We're very excited to work with Op, a brand synonymous with West Coast fashion," says Sal LaRocca, NBA SVP/global merchandising group. "It's a unique opportunity to bring a complementary fashion component to our business, executed by experts in the category."
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Sporting goods industry
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SPORTING GOODS
beach lifestyle
complementary fashion component
team logo swim
team venues
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Andrew Lelchuk
Sal LaRocca
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