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Bruce MacGregor Joins Global Brand Marketing
FEBRUARY 01, 2006 --
Global Brand Marketing, Inc. (GBMI) announced the appointment of Bruce MacGregor to SVP of Global Marketing. MacGregor will be responsible for overseeing all aspects of global marketing brand strategies, media buying, public relations, celebrity and sports promotions, and all creative direction.
MacGregor has served as Chairman, CEO and President of Pacific Peak Investments; Chief Operating Officer of Razor USA, LLC; President and COO of LA Gear, Inc; President and CEO of Deja, Inc., and Vice President of Marketing for Avia Group International.
GBMI says MacGregor has experience with established brands, small start-ups, high growth and turnaround companies, and specializes in brand management, strategic planning, merchandising and international operations.
“Bruce is a proven leader who brings extensive experience from accomplished brands,” said Killick Datta, Chairman and Chief Executive Officer of Global Brand Marketing, Inc. “With his distinct knowledge of global markets, I am confident that Bruce will bring an invaluable strategic and organizational vision to GBMI's marketing efforts worldwide.”
MacGregor will be based out of GBMI's corporate office in Santa Barbara, CA and reporting to Datta.
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Sporting goods industry
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Global Brand Marketing Inc.
SVP of Global Marketing
Pacific Peak Investments
LA Gear Inc.
Deja, Inc.
Concepts
brand management
Pacific Peak Investments
sports promotions
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Bruce MacGregor
Killick Datta
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