SUBSCRIBE | AD OPPS | ABOUT US | CONTACT US | SITE MAP
SGB
Web
 




 >   ASR
>   Bicycle Retailer
 >   Fly-Fishing Retailer
 >   Health & Fitness Biz
      Interbike
 >   Outdoor Retailer
 >   Smart Supplier
 >   Sporting Goods Business
 >   Sporting Goods Dealer
 >   VNU Expo
 Breaking Headlines

And 1 Lands Apparel Deal with High Life Apparel

JANUARY 27, 2006 -- And 1 entered into a long-term apparel licensing agreement with High Life Apparel LLC. AND 1 apparel produced by High Life will be available at retail in late 2006.

“I am thrilled to be working with AND 1,” said High Life Executive Vice President, Isaac Levy. “The heritage and the power of their brand combined with the strength of High Life's product development capabilities will make this partnership truly beneficial to both organizations.”

And 1 said New York based High Life Apparel is a premiere global manufacturer, merchandiser and marketer of men's, women's and children's branded and private label apparel. Isaac Levy was formerly VP of Happy Kids Inc., the children's apparel concern. High Life will handle AND 1 men's apparel for domestic accounts as well as key accounts in Canada. The partnership is a multimillion-dollar deal that will enhance AND 1's already strong apparel division.

“The alliance with High Life Apparel is a perfect strategic fit for our brand,” said Mark Woolsey, General Manager of AND 1, “The combination of our basketball savvy and High Life's recognized strength in product development will allow our apparel business to move forward on a much larger scale then ever before. Together we will create greater brand visibility and meet the needs of key retailers.”

In May 2005, And 1 was sold to American Sporting Goods, which owns brands such as Avia, Ryka, Nevados, Yukon, Turntec, NSS and Apex. Woolsey was formerly vp-marketing for DC Shoes, but was director of marketing for And 1 from October 2000 to April 2003.

Woolsey reports to Kevin Wulff, president and CEO of Irvine, Calif.-based ASG.


SAVE | EMAIL | PRINT | MOST POPULAR | RSS | REPRINTS
SUBSCRIBE TO SPORTING GOODS BUSINESS »


Related articles
Editors note: On October 12, after this interview
FEATURES
President & CEO: Michael
View more related articles

Quick links: One-click access to topics in this article.

Categories
Sporting goods industry
Apparel manufacturing
Apparel

Companies
High Life Apparel
High Life Apparel LLC.
High Life Executive Vice
Happy Kids Inc.
Ryka Inc.

Concepts
SPORTING GOODS
product development
Life Apparel
Lands Apparel
private label apparel

People
Isaac Levy
Mark Woolsey
Kevin Wulff





 Breaking Headlines
Oakley's 4Q05 Affected By '04 Launch Success
FEBRUARY 09, 2006

Timberland Beats Street; US Sales Up 2.6% In 4Q
FEBRUARY 09, 2006

International Sales Rescue K-Swiss' 4Q
FEBRUARY 09, 2006

ALSO IN THIS ISSUE:
FEBRUARY 08, 2006

Outdoor Biz Growth Driving VF's Top Line Growth
FEBRUARY 08, 2006

Wolverine Posts Record Sales & Earnings
FEBRUARY 08, 2006

Easton Sports/Riddell Bell Merge
FEBRUARY 07, 2006

Under Armour 4Q Net Increased 14% On 25% Sales Gain
FEBRUARY 07, 2006

Puma Takes Over Distribution In Canada
FEBRUARY 07, 2006

Bourne, Ehrlich and Considine Join SGMA's Board
FEBRUARY 07, 2006


© 2006 VNU eMedia Inc. All rights reserved. Terms Of Use and Privacy Policy.