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Is Performance In Your Marketing Organization's Genes?

DECEMBER 21, 2005 -- Brandweek, another VNU publication, has partnered with Booz Allen Hamilton and the Association of National Advertisers on a new joint study that identifies six types of marketing organizations — each with its own strengths and challenges — and provides a free, five-minute test to help you identify where your company stands and what can be done to achieve optimum performance.

Marketing organizations that don't meet their companies' needs are distressingly common these days. Perhaps this is why a survey in /04 by the Association of National Advertisers and Booz Allen Hamilton showed that the average tenure of a CMO is just two years.

The saurvey set out to find out to determine what could be done and how to give marketers the necessary tools to better compete in today's fast-changing marketplace. To avoid a dangerous mismatch—or correct it—companies of all sorts need to understand (1) what type of marketing organization they have, and (2) what type of marketing organization they need.

To understand your marketing organization, click here http://www.marketingprofiler.com .

Marketing organizations are widely perceived to be falling short of the high expectations company leaders have for them. A new survey of 4,000 marketing executives by Booz Allen and the Association of National Advertisers (ANA) shows that poor functioning may be part of the "DNA" of marketing organizations. To read the survey's early findings', click here http://em14.net/cl/0512/vnu/DNA_Marketing.pdf . To find out more about your own marketing organization, go to www.marketingprofiler.com


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