SUBSCRIBE | AD OPPS | ABOUT US | CONTACT US | SITE MAP
SGB
Web
 




 >   ASR
>   Bicycle Retailer
 >   Fly-Fishing Retailer
 >   Health & Fitness Biz
      Interbike
 >   Outdoor Retailer
 >   Smart Supplier
 >   Sporting Goods Business
 >   Sporting Goods Dealer
 >   VNU Expo
 Breaking Headlines

Nautilus Chases Bike Dealers At Interbike

SEPTEMBER 26, 2005 -- Nautilus is launching its first-ever combined marketing program involving both fitness equipment and performance apparel at Interbike. Nautilus is showcasing its latest home fitness equipment under Schwinn Fitness, Bowflex, Trimline and Nautilus brands, in conjunction with Pearl iZUMi performance apparel and footwear. Nautilus presently markets fitness equipment to 860 independent bicycle dealers, and apparel and footwear to 2,000 independent bicycle dealers.

"We are excited to present both our fitness equipment and performance apparel lines to bicycle dealers who cater to fitness enthusiasts that increasingly train year round," said Tim Hawkins, chief marketing and customer officer of Nautilus.

The fitness equipment lineup from Nautilus contains nine cardiovascular training products, including exercise bikes, treadmills, ellipticals and Bowflex TreadClimber cardio units. It also includes six strength training products including home exercise gyms and free weights. Pearl iZUMi products include samples from its 300-product spring '06 cycling and fitness apparel and footwear lineup. Among the innovations are Gel Vent cycling gloves, which allow airflow through its already acclaimed gel gloves, and its new Octane Cycling shoes, with a first-ever titanium sole , said to be the strongest, lightest sole ever introduced.


SAVE | EMAIL | PRINT | MOST POPULAR | RSS | REPRINTS
SUBSCRIBE TO SPORTING GOODS BUSINESS »


Related articles
Brunswick's Fitness Unit Had Flat Sales In 3Q
Nautilus Not Making A Hit With Wall Street


Quick links: One-click access to topics in this article.

Categories
Gloves
Cycling
Bicycles
Apparel manufacturing
Apparel

Companies
Nautilus
Pearl iZUMi
Interbike
Schwinn

Concepts
fitness equipment
performance apparel
bicycle dealers
training products
independent bicycle dealers

People
Tim Hawkins
Gel Vent





 Breaking Headlines
ALSO IN THIS ISSUE:
DECEMBER 01, 2005

Pacific Sunwear's November Sales Rose 12%
DECEMBER 01, 2005

Finish Line Had 16% Revenue Gain In 3Q; Comps Up 4%
DECEMBER 01, 2005

TSA Fined $10,000 In New York
DECEMBER 01, 2005

ALSO IN THIS ISSUE:
NOVEMBER 30, 2005

Ashworth Hires Investment Bank
NOVEMBER 30, 2005

Shotgun Sports Attracting More Teenage Girls
NOVEMBER 29, 2005

ALSO IN THIS ISSUE:
NOVEMBER 29, 2005

Timberland Expands Anti-Counterfeiting Measures
NOVEMBER 29, 2005

Vital Apparel Group Buys InSport International
NOVEMBER 29, 2005


© 2005 VNU eMedia Inc. All rights reserved. Terms Of Use and Privacy Policy.