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 Breaking Headlines

NBA Video Game Integrates Nike iD Function

SEPTEMBER 21, 2005 -- 2K Sports, a publishing label of Take-Two Interactive Software, and Nike have partnered to deliver an authentic basketball experience in the fall '05 release of the NBA 2K6 video game. This relationship marks the deepest integration into video games ever for Nike, with authentic footwear, the use of performance attributes associated with specific footwear models and the first ever video game integration of the Nike iD shoe customization function. In addition to Nike footwear, the game also will feature athletes wearing other Nike brands including Jordan and Converse.

Among the most compelling elements of the partnership is the integration of the Nike iD shoe customization feature within the game functionality. In 24/7, NBA 2K6's Streetball Mode, players dribble across North America and compete in various streetball tournaments. As players advance through the mode, a new pair of Nike basketball shoes is awarded to the user. Each shoe earned is then added to the player's Nike shoe locker. The shoes are classified based on Nike's Flight, Force and Uptempo categories. The player must choose the best performance characteristics, such as greater speed, to defeat the opponent. Once shoes are collected in the locker, gamers can use the exclusive 24/7 Nike iD customization feature to personalize their shoes. This feature mirrors the real-world customization capabilities accessible at the Nike iD web site.

Other key components of the 2K Sports and Nike in-game integration include:

As gamers fill up their lockers with the Nike shoes they've won in various streetball challenges, they will have the option to return to their locker throughout the mode and select shoes that will favorably affect their ability in future competitions. The virtual shoe attribute boosts are aligned to the true-to-life performance benefits of each particular Nike shoe.

Nike and 2K Sports will launch new shoes cooperatively. Throughout the upcoming NBA season, secret codes will be announced allowing users to unlock newly released Nike signature shoes in the game. These shoes will be found exclusively in NBA 2K6.

In standard game play mode, over 200 Nike athletes will be wearing their actual Nike shoes. NBA 2K6 will also be featured within NBA.com and the Nike basketball web site throughout the season.

Collector's editions of 2K Sports/Nike shoes will be released to the sneaker enthusiast community. Each collector's shoe will be bundled with a copy of NBA 2K6.

NBA 2K6 will debut this fall for the PlayStation 2 computer entertainment system and the Xbox and the Xbox 360 video game and entertainment systems from Microsoft.


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Categories
Sporting goods industry
Footwear
Basketball
Video games

Companies
Take Two Interactive Software Inc.
Nike iD
Microsoft Corporation

Concepts
video game
shoe customization
video game integration
computer entertainment system
shoe customization function

People
Nike
NBA





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