SUBSCRIBE | AD OPPS | ABOUT US | CONTACT US | SITE MAP
SGB
Web
 




 >   ASR
>   Bicycle Retailer
 >   Fly-Fishing Retailer
 >   Health & Fitness Biz
      Interbike
 >   Outdoor Retailer
 >   Smart Supplier
 >   Sporting Goods Business
 >   Sporting Goods Dealer
 >   VNU Expo
 Breaking Headlines

Sports Product Placement Firm Launched

SEPTEMBER 19, 2005 -- John Meindl, president of Sport Consulting Group, created a new division of the sports marketing firm: sportsbrandedmedia. It is dedicated to the product placement of sports properties, sporting goods, sports apparel and more in TV and motion picture productions.

"The advent of TiVo, content on demand and 1,000 TV channels is eating into the traditional stronghold of TV ad spending," he said. "Where we once tolerated only three network channels with limited content selectivity, today the well-informed and sophisticated American viewer, drawing from hundreds of networks and channels, can almost single-handedly avoid advertising in its traditional form. Product placement is the answer with implied endorsement, low cost, high profile and a less obtrusive far reach. Sports saturate our culture and it is the role of sportsbrandedmedia to foster America’s love of sport, bringing sports to movies and movies to sports."

For more information on SCG and sportsbrandedmedia, contact SCG at 516/536-9577; or [email protected]

SCG is a sport marketing/sport coordination firm located in New York. Meindl has worked as a consultant in the sport and film industries for thepast several years, having recently coordinated a multi-million dollar sport scene in failure to launch, a Paramount Pictures production, starring Matthew McConaughey and Sarah Jessica Parker.


SAVE | EMAIL | PRINT | MOST POPULAR | RSS | REPRINTS
SUBSCRIBE TO SPORTING GOODS BUSINESS »


Related articles
Euro Commission Clears Salomon Sale With Conditions
Quiksilver Affirms 4Q, FY Guidance
President & CEO: Michael
View more related articles

Quick links: One-click access to topics in this article.

Categories
Sporting goods industry
Apparel manufacturing
Advertisements
Product placement

Companies
Sport Consulting Group
Paramount Pictures Inc.

Concepts
Product Placement
SPORTING GOODS
Sports Product Placement
sports properties
sport marketing/sport coordination

People
John Meindl
Matthew McConaughey
Sarah Jessica Parker





 Breaking Headlines
ALSO IN THIS ISSUE:
DECEMBER 01, 2005

Pacific Sunwear's November Sales Rose 12%
DECEMBER 01, 2005

Finish Line Had 16% Revenue Gain In 3Q; Comps Up 4%
DECEMBER 01, 2005

TSA Fined $10,000 In New York
DECEMBER 01, 2005

ALSO IN THIS ISSUE:
NOVEMBER 30, 2005

Ashworth Hires Investment Bank
NOVEMBER 30, 2005

Shotgun Sports Attracting More Teenage Girls
NOVEMBER 29, 2005

ALSO IN THIS ISSUE:
NOVEMBER 29, 2005

Timberland Expands Anti-Counterfeiting Measures
NOVEMBER 29, 2005

Vital Apparel Group Buys InSport International
NOVEMBER 29, 2005


© 2005 VNU eMedia Inc. All rights reserved. Terms Of Use and Privacy Policy.