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Katrina Rains On Russell Results
SEPTEMBER 19, 2005 --
Russell Corp. expects fully diluted 3Q EPS to be 50¢-60¢ and FY EPS in the $1.25 to $1.35 range on an ongoing basis, which is below the company's previously issued earnings guidance. These projections do not include the direct negative impact of approximately 16¢-20¢ per share from Hurricane Katrina for fiscal 2005.
The announcement is the result of the combined effect of ongoing operational issues, the impact of Hurricane Katrina and the delay of the full implementation of CAFTA. Despite the passage of the CAFTA legislation, it is currently required that duties continue to be paid resulting in additional unanticipated costs in the current quarter. It is anticipated that the legislation will be implemented by January '06.
COB/CEO Jack Ward said, "We are disappointed that some of the operational issues impacting our business have lingered into the third quarter. Attempts to eliminate these issues have now been delayed or reduced by the devastation of Hurricane Katrina. We continue to make operational improvements while minimizing the impact of Katrina on both our business and our ability to serve our customers."
Even though the company did not suffer major direct losses to production facilities or distribution operations from Hurricane Katrina, Gulfport, MS, had been Russell's primary port of entry for finished goods and for shipment of fabric and cut parts for products assembled in owned or contracted operations in Central America, the Caribbean and the Yucatan peninsula of Mexico.
With more than 70% of Russell's internal production utilizing that facility, more than 40 containers of product were lost or damaged in the storm. While the direct damage to property was generally fully insured, subject to deductibles, much of the displaced product was already committed to customers and cannot be replaced in time for the fall selling season. Related extra costs and the indirect loss of sales and profits have not been fully determined at this point.
Disruptions to the Southbound movement of components and the Northbound movement of finished goods have impacted sales beyond the lost containers as retail service requires the appropriate balance of colors, sizes and tops and bottoms. The company has not yet determined the full extent of lost or delayed revenue as a result of these mix issues.
In an effort to minimize plant disruptions and production schedules while reducing customer service disruptions, the company quickly changed procedures, utilizing other ports such as Miami. These changes resulted in substantially higher shipping costs. Russell has experienced substantial increases in transportation costs in addition to the increased distances now required.
The evaluation and analysis of the ultimate financial impact of the catastrophe, as well as the eventual settlement with insurance carriers, will likely not be completed until '06. Russell does expect to eventually recover a significant portion of these extra expenses from its insurance carriers.
In addition to the damaged product and increased transportation costs, disruptions to supply have resulted in polyester fiber manufacturers declaring Force Majeure, effectively nullifying existing polyester contracts. This created an immediate increase in the cost of polyester fiber of approximately 20%. Russell's traditional strength in poly/cotton blends resulted in substantially higher staple costs to the company in the short term.
Beyond '05, Wal-Mart has indicated that the Jerzees brand of sweatshirts and sweatpants will be featured only in its Men's Department beginning in 2H06. Previously, Jerzees had distribution for both the men's and boys' fleece programs at Wal-Mart, and Russell currently expects to continue to be the exclusive supplier of the men's basic fleece program. The sales loss from the boys' program represents between 2%-3% of the company's total revenues. The impact of this decision is being evaluated, as are alternative operational plans for existing capacity.
Ward added, "We are disappointed by Wal-Mart's decision to replace Jerzees as the exclusive provider of the boys' basic fleece program in the fall of '06. We certainly, however, look forward to an ongoing relationship with Wal- Mart, anchored by our men's fleece business.
"These changes that have impacted our company have intensified our commitment to reevaluate every aspect of our business for revenue increases and cost savings. We are also evaluating the degree to which many of these additional Katrina-related costs are temporary, and those which may result in longer term cost increases."
Regarding the longer term, Ward said, "We continue to believe in our overall strategy to become a premier sporting goods company, as demonstrated by our stable of consumer brands built on a heritage of quality athletic products. Short term, we must concentrate on better operational performance which has now been exacerbated by Katrina. We anticipate that '06 will be a challenging year, but we fully expect to have our operations running more smoothly next year."
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Categories
Sporting goods industry
Customer service
Packaging
Polyester
Fleece
Companies
Russell Inc.
3Q Inc.
Wal-Mart Stores
Jerzees
Concepts
fleece program
SPORTING GOODS
operational issues
transportation costs
insurance carriers
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Jack Ward
Wal- Mart
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