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Nike's Katrina Relief Efforts Top $4 Million
SEPTEMBER 15, 2005 --
Nike's support of Hurricane Katrina relief efforts has topped $4 million in cash and product donations to on-the-ground efforts in Louisiana and Mississippi, as well as the company's backyard communities in which evacuees are beginning to or may relocate.
"Beyond our immediate $500,000 cash donation to the American Red Cross, we've provided more than $3.5 million in products and are continuing to identify the most effective ways of offering immediate and long-term support for those affected by Hurricane Katrina," said Molly White, Nike's director of US community involvement. "Our relief efforts are aimed at addressing the needs of our affected employees and their families, as well as supporting broader community needs focused on relief and rebuilding."
Nike has four factory outlet stores in the region, located in Gulfport, MS; Foley, AL.; Destin, FL; and Commerce, GA. The Gulfport store is structurally intact and has power, but remains closed because of water and roof damage. All other stores are open and operational. All Nike employees have been accounted for, and the company is working to support them in their recovery and rebuilding efforts. Nike's support includes extending the company's employee assistance program to affected employees' extended family members. The program includes immediate and long-term crisis assistance, counseling, legal resources and financial advice
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Sporting goods industry
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Nike Inc.
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long-term crisis assistance
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