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  • A study by the American Business Press found that advertising extensively to retailers boosted sales nearly twice as much as efforts exclusively to the consumer, and taht combined efforts to both retailers and consumer had an even more significant effect.
  • Retail buying habits have changed dramatically over the past decade. While merchants used to make decisions based on instinct and the look and feel of a product, buyers are now much more scientific and want measurable information on how the product has performed in the other areas, as well as assurance that the vendor will stand behind the product. Having a consistent message in front of the retail market year-round increases top-of-mind awareness of a brand for fill-in buys, etc. Rate Information
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