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Get Your Message Across By Advertising
With SGB Link and SGB Magazine
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- A study by the American Business Press found that advertising
extensively to retailers boosted sales nearly twice as much as efforts
exclusively to the consumer, and taht combined efforts to both retailers
and consumer had an even more significant effect.
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- Retail buying habits have changed dramatically over the past decade.
While merchants used to make decisions based on instinct and the look
and feel of a product, buyers are now much more scientific and want
measurable information on how the product has performed in the other
areas, as well as assurance that the vendor will stand behind the product.
Having a consistent message in front of the retail market year-round
increases top-of-mind awareness of a brand for fill-in buys, etc.
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SGB Magazine Rate Information |
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SGB Magazine 2001 Editorial
Calendar |
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